Trend Preview S/S 2012

Trend Preview S/S 2012

Innovation and creativity for the new underwear collections. The 2012 lingerie trends that Eurojersey is presenting for S/S 2012 are the result of continual research with an ever greater focus on satisfying the needs of creative figures and companies who use the most sophisticated fabrics.

The new collection is built around the Sensitive® Touch, Sensitive® Sheer and Sensitive® Plus fabrics, which star in a number of different uses. There are three main themes: White Light Spirit, Household Taste and Live On The Water .

White Light Spirit – A desire to get away from the routine and to feel liberated. It has an innocent appeal that plays with cold, impalpable colours, watercolours with tiny geometric prints and floral effects. The textures are reminiscent of cotton and taffeta with their printed effects. The main fabrics used in this theme are Sensitive® Touch and slightly matt Sensitive® Plus, which gives a cotton appearance that fits in well with the overall sense of lightness.

Household Taste – A return to a “handmade” feel, with rustic-style period embroidery and a host of old memories. It is like going back to our origins, on a search for classic designs and textures. There is a revival of patchwork mixed with floral pattern lace, small polka dots and Vichy fabric. Delicate pastel hues dominate the colour range: green, sky blue, light grey and antique pink. Lace takes on a leading role with the powder pink skin tones and a nod to the sky blue and printed lace decorations taken from the company’s archives, which emphasize the fake relief effects such as macramé and the sandblasted look. An important part is played by the innovative use of Sensitive® Touch with an ECO PRINT, which gives it an exceptional visual and tactile sand effect, with the use of a special colour range.

Live On The Water – A theme inspired by the call of nature and a return to primordiality. It is a form of primitive luxury offering a selection of tribal stamps, revamped and traditional camouflage and animal prints with a very ethnic feel. Two elements – earth and water – come together to produce a blend of colours, with green tones and shades of muddy brown. There are patchworks of dark green lace with lace effect prints that have an astonishing three-dimensional appearance. The main fabrics used are the light, ultra-fine Sensitive® Seric Plus, which gives flawless wearability and soft transparency, and Sensitive® Sheer, which is one of the latest fabrics dedicated to underwear and offers both comfort and elegance. It is a thick fabric that envelops you like a second skin. It is soft to the touch, fluid and shiny. With its mix of strength and delicacy, it provides the perfect balance between wearability and style.